6 years, 4 months ago-
To start the year, you can find the preliminary program of Silicon Valley Study Tour August 2017 (final program only at early August)
Big data as a propeller for enormous change ( positive or not…will see..) of our life .
Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory?
Two reporters from Zurich-based Das Magazin went data-gathering. Read this story…just a beginning of an Era.
According to the writer of this article, I believe that in the last years we had an incredible spread of use of the “Big Data” that sometimes can be used in a deceptively way. I mean, all the research we do, all the likes on the social network are registered in a big database and used in any field. Big companies like Google, Facebook, Instagram give you the possibility to pay and use that data to do a powerful ads campaign on their own platform sharing contents only with people interested in that affiliated context. However I don’t think that the use of this big data was the magical elixir for Trump’s Victory, in fact during his campaign, he improves really fast his way of being in front of the crowd.
Down there I report the memorable descriptions of how a strong populist orator would be described by Joseph Goebbels.
“The essential characteristics of his speeches to the people are: clear organization, irrefutable logical reasoning, simplicity and clarity of expression, razor-sharp dialectic, a developed and sure instinct for the masses and their feelings, an electrifying emotional appeal that is used sparingly, and the ability to reach out to the souls of the people in a way that never goes unanswered”
Donald Trump surely used the Big Data, but in my humble opinion, he exploited the American common sense of greatness and patriotism, and sometimes the extremism of a slice of the population, to catch the White House.
Hi everybody,
Let me introduce myself. My name is Luca and i participated at Silicon Valley Study Tour 2015. As many of you i’m a student at UPO.Talking about the article i think Donald Trump has always seemed to be a simpleton, who has lagged behind digital technology long ago. By contrast, Hillary Clinton relied on Barack Obama legacy as the first “president of social networks” and she has also Google and DreamWorks support. However, nothing helped her.
The contradictory Trump`s nature and his unscrupulousness were his key advantages. Due to the latest technologies, the president sent different messages for each voter. Therefore, for example,during the debates between Trump and Clinton, his team sent more than 180 thousand different messages to Facebook. They differed just in the smallest details to adjust psychologically to the particular recipients of information. These are various titles and subtitles, use photo or video in the post, and background color.Hi everyone! I introduce myself, my name is Martina Valentini and I’m studying Managment and Finance.
Michal Konsinski revolutionized our life, through the use of big data any people can know our preferences and influence us.
Aren’t you afraid?
NOw we are compelled or prefer to do everything by internet, by looking one local/restaurant where we will go.
And all information are recorded and analyzed.
Next this, I think Donald Trump has used the technology to set up his political campaign but hasn’t won thanks this.
Trump, after known the preferences, based his campaign on citizens’ feelings.
#AmericaFirst hashtag is the most used by the tweet with a positive sentiment: who votes Trump often is nostalgic of the years when the United States was the world’s center.
Hi everybody. I’m Carlo and i’m a student of UniUpo.
About the interesting article. First of all. Big data are part of us, and whether we like it or not, this is our present and i think our future. Companies like Amazon or Netflix put the profile of consumer in front of all. And Big data will be use for the personalisation of the costumer and his satisfaction. Let’s think about Nike: from many years they have a special lab were the costumer can create and personalize their shoes. Nike is one of the most famous company but quite of the others are using this policy of personalization. Another example is Amazon, that with Amazon Books are lloking for the personalization price valueted by some factor like if yuo usually buy expensive or chief product, if we prefer books or eletronic commodity. So I think that Big data are part of us and basically when you click “accept” you are giving a part of your consciusness.
Talking about Trump. He is not a stupid, he understood that for an aggressiva policy he should aim to the social network and Big data. He has done (during the political campaig) 75 milion of conversation in Twitter, twice than ecletor people. Moreover he apprehend that his dibactic about America could be viral in particular on Facebook were an algorithm leads to the top the most viewed video based properly to Big data! He has involved constantly american people using this strategy, and when you opened facebook, twitter or other social network Trump was in front of you talking about the Wall, ISIS, and other things to discredit Hilary.
In conclusion Trump whit few money every day get in american people’s house with, inderectly, the help of social network and Big data. Other companies and realities are moving in this sense. Personalization is the present and big data are the means of it.
Good evening everybody! I would like to suggest you a really interesting video about the CEO of Cambridge Analytica, Mr. Alexander Nix , if you have just ten minutes check it out ! https://youtu.be/n8Dd5aVXLCc
Good morning Domenico
Nix unequivocally is a master of Big data. In an interview he said basically that with the knowledge of the costumer (or in this case of american) people riceveid a targeted message. “Why women must look a spot of a razor and men a Victoria Secret’s bras?”. Thanks for the video, I think is a complete inclusion of the principal text
You’re welcome Carlo! How Francisc Bacon said in 17th century, knowledge is power, and in a consumistic world where we live, power means money, a lot of money.
I’m agree with you, unfortunately is the way of this “consumistic world”.
Observance about big data and the Nix strategy. How important is the privacy today? Are we really free?
Hello, I’m Matteo and I’m studying Promotion and Management of Tourism.
I think big data revolutionized our life, thanks to the use of modern technologies that changed our ways of thinking, developing a much more open and flexible mindset. Let’s think about tourism: nowadays traditional methods of doing tourism are outdated, the present and the future belong to giants like Booking, Expedia, TripAdvisor…because they are tools that allow people to choose what could be better for them, comfortably and immediately…although sometimes they can’t replace the human genius in tourism.
About Trump I read the article and thought “Who would we be without big data?”. But especially who would Donald J.Trump be without the support of modern technology? The President of United States has a strong personality, and he has used the discontent of Americans to improve his position, but I think that big data also allowed him to build his image. And this because nowadays every important event can’t be isolated, it’s always in contact with all the world and it’s a perfect way to diffuse ideas and schools of thought. Big data and the modern technology could help everyone, for every purpose, so I think they are valuable tools for political debates, as in the case “Trump vs Clinton”. But they are still tools, that can’t replace men themselves. So if Trump won, it is because of his political ideas, despite their right or wrong. Big data are just a support.
Like Michele Serra ( President of Quality Group) said: ” The technology remains a shovel in the hands of the farmer”.
And I think this quote can sum up my personal thought about this theme: without the farmer, a shovel remains obviously a shovel.
@carlozanotti In a world where intelligence agencies keep eyes on us 24 hours per day, we can’t be considered free, all the data kept by social network and our web activities are just a little slice of the cake. I don’t know if you know something about Eduard Snowden, he is an ex CIA and NSA technician who reveal to the world thousands of classified data, he showed many surveillance crowding programs that truly make me scared. Also right now when I use my phone or my computer, I’m non feeling totally safe. The only thing that heartened me is that some companies like Apple keeps the user data protected from hackers and federal agencies. Therefore ISIS suggest to use FaceTime and iMessage(Apple applications) to keep in contact between their, because you can’t be intercepted
Yesterday we talked about startup, so I only advise you to join very very clever groups on Facebook….source of knowledge!
Italian Start up Scene – Indigeni Digitali – StartupY – Italian StartUp Events – StartupItalia!If everyone want to talk with me about my experience in Silicon Valley, SVST or everything else can contact me on Facebook (Luca Pontiroli, it’s easy to find on Facebook because the background of my profile picture is Google Logo
Hello Domenico and Carlo,
I saw the video and I think it’s really interesting too.
However answering the question of Carlo is difficoult, we fight for our rights and freedom in all the world, but at the same time we fight in the cue for the last smartphone, with which we are always localizable. I think we are free, but at the same time the true freedom no longer exists.
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